How sex in advertising has negative effects on societies perception of Term Paper - 1

How sex in advertising has prohibit set up on societies perception of beauty - Term Paper ExampleThis How sex in advertising has negative effects on societies perception of beauty essay outlines the impact of the usage of sex images in advertizement on our society and our standards of beauty. In most of the current advanced societies, children spend more times in front of televisions and computers rather than in play grounds. Research has shown that young childrenyounger than 8 years atomic number 18 cognitively and psychologically defenseless against advertising. They do not understand the notion of intent to sell and oft accept advertising claims at face value. Children during their early developmental stages may not own the ability to segregate between good and evil. Moreover, children also possess intrinsic thirst for sexual activities until now though it may not be visible or identifiable to others. When a sex arouse advertisement is displayed in front of the children, th ey are getting a new knowledge or a wrong message which they will keep in their mind forever. For example, bedroom scenes are common in the advertisements of condoms and beauty products. These advertisements often portray males as the figure of strength or stamina and females as the symbol of beauty or figure. Children reflection these advertisements may develop a feeling that only stronger men and well-favoured women are capable of enjoying sexual life. In their 2002 thesis, Effects of Sex in the Media, scholars Richard J. Harris and Christina L. Scott address the effect of optic cultures whose morals are affected by this advertising. They say a worldview that progressively reflects the perception of the media may be refined by repeated contact to a regular set of messages. As an example, they say watching numerous sitcoms and movies showing teenagers being sexually active may cultivate acceptance of such a position in the viewer and thus weaken family- taught values against pr e-marital sex. So, the viewing of sexual images in advertising also distorts the moral values of teenagers, maybe even to the point of rebellion against the values their family taught them (Robertson, p.2) Sex is apply in commercials to sell everything from beer to shampoo to cars. New research is showing that teenagers exposure to sexual content in the media may be responsible for earlier onset of sexual intercourse or other